The West Coast League announced this afternoon the appointment of Chris King as its new social media resource and first director of online communications.

King, a graduate of Washington State University, started his professional journey with the WCL’s founding flagship member – the Wenatchee AppleSox. The Marysville, Washington native launched his career as the team’s broadcaster in 2008 before working full-time with the Sox as Wenatchee’s communications director and radio broadcaster from 2011-2012.

Since leaving the AppleSox, Chris has been the voice of the Tri-City Dust Devils of the Northwest League starting the summer of 2012. He has also been the radio broadcaster for the University of Idaho’s men’s basketball team for the past three years.

With five years of WCL experience, King has an excellent feel for the league’s teams and markets as well as the game of baseball. He will deliver an authentic and consistent league voice over social media channels like Facebook, Twitter and Instagram while also managing the league’s direct email communications and helping keep the league’s web content fresh, informative and interesting.

”We hope to enhance our communications and use social media to broaden our reach while interacting more and more with stakeholders,” said King. “This league has a special history, one of great fan and player experiences. We want to share that, through compelling stories and in such a way that we improve engagement and attract more attention to the WCL.”

King will start managing the league’s social media and online communications effective immediately.

ABOUT THE WEST COAST LEAGUE
The West Coast League is the premier summer collegiate baseball league west of the Mississippi. The twelve-year-old, eleven-team, professionally-operated wood-bat league located in the beautiful Pacific Northwest features pro prospects from major conferences across the nation and an unparalleled history out west of great fan and player experiences – not to mention the best summer weather in North America. In 2015, 59 players with WCL experience were selected in the MLB June draft, and over 200 WCL alums appeared in affiliated professional baseball including 25 in the big leagues such as MLB home run leader Chris Davis (Baltimore), NL Rookie of the Year runner-up Matt Duffy (San Francisco) and rising star pitchers Matt Andriese (Tampa Bay) and James Paxton (Seattle). Overall member attendance exceeded 400,000 last season. The 2016 54-game campaign opens Friday, June 3.